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The Evolving Portraits Of Generation
Business

The Evolving Portraits Of Generation

As the world's next most influential consumers, who mix technological prowess with an antiquated attitude, mature, expect a change in course. According to Goldman Sachs experts, the Gen Z cohort now matters more than the millennial generation. This is due to the fact that "[their] diversity, fluency with technology, and conservative attitudes toward money will have enormous social and economic ramifications," according to analyst Christopher Wolf in a presentation. "There has never been a generation incapable of recalling a world before the internet." On what influences Gen Z has had and what kind of consumer they developing, research is always being done. Here are some demographics, the most recent buying and advertising trends, and most significantly, how this generation views mone...